Real-world Operating Experience

Expertise developed from operating roles at leading technology companies. I’ve spent 20+ years helping companies to grow their user base, increase monetization, and expand market footprint — Google, Pinterest, Omaze. This included partnerships work across 50 countries and growing Pinterest’s user base from 80m -> 450m+ and 0 -> 1 market and product launches in Europe, Latin America, Africa, Asia, and Australia.

As a fractional executive and adviser, I’ve worked with companies from series A to public. These companies include: Character.ai (leading consumer GenAI app), Intuit, Glassdoor, Noom, Turn Reuse (series A reusables), Carbon Counts (series A gaming), and Rare.org (conservation non-profit).

 

Growth Advising

Expert insight to unlock growth. As an adviser, I offer executives expertise to develop your growth model, understand new markets, make decisions on market entry, and set up your team for success.

I work with clients across the entire stack — product, partnerships, marketing, operations, and people. Advising engagements typically span 6-12 months with a 5 hour per month minimum.

 

Fractional Growth Executive

Maximize growth potential. In this capacity, I work directly with you on a fractional basis (typically 2-3 days a week over 6-12 months). I partner with you on specific goals and deliverables to drive your business. Past examples are: product strategy, business development and partnerships deals, product marketing, and international expansion

 
 

About Me

20+ years in consumer tech and international expansion at leading technology companies (Google, Pinterest, Omaze). Series C to IPO.

15 years with conservation nonprofits.

 

About Wayfinding

Wayfinding is a set of techniques to locate, discover, and follow a route. The modern business environment is no different. You need to gather and process many signals to chart your path to new opportunity.

 

Clients

I’ve worked with companies large and small. From VC-backed, founder-led companies to conservation nonprofits.